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Are you a client or a customer?
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Is your broker really working for you? Do they really have your best interests in mind? Are you their client or customer?
Is your broker really working for you? Do they really have your best interests in mind? Are you their client or customer?
So maybe you are thinking – what is the difference?
What exactly is the difference? Well, the dictionary definition for client is:
a- one that is under the protection of another
b- a person or group that uses the professional advice or services of a lawyer, accountant, advertising agency, architect, etc.
And the definition of customer is:
One that purchases a commodity or service
Real estate is one of the biggest investments you will ever make, so how do you want to be treated? Like a client or a customer?
Your broker should be one that works to protect you, one that has your best interests at heart and one who gives you the best professional advice. Sure, all of us get paid by commissions, but those of us who will have greatest success in the business are those who put the client first.
A few weekends ago, I ran into a friend on the beach. He had just started training for a very well known US real estate franchise with an office in the area. He is young and ambitious, but has little experience in real estate sales in Mexico. So he opted to train and work with a major company. He said he felt the training was good, but then he commented something to me that I could not believe. I had mentioned that I would be glad to share information on my listings so he can help me promote them, and that I would be glad to help promote any of his listings. In our professional association, A.M.P.I. (Mexican Association of Real Estate Professionals), this is the idea……to share properties, so we may better service our clients.
Well, I was surprised when he told me that in his training, they taught that he should always try to promote their own company’s listings. Only as last resort should they promote other broker’s listings. And this big company is even a member of our association.
So, how does that affect you? Well, if you are working with a broker that only shows you what they have listed, you are certainly missing out on other opportunities that could even be better ones. Your broker should not sell you what they want you to buy. They should help you find what you want.
So getting back to client or customer…………don’t you want to be a client?
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Finance North America specializes in providing mortgage financing to U.S. citizens purchasing real estate in Mexico.
FinanceNorthAmerica.com
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